Smilejoy Orthodontics

Design guidelines

Our identity is about vision and values, capturing the experience of Smilejoy. Consistent use of design helps us build trust and generate lasting relationships with our patients.

Logo > Animation

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Logo > Symbol

Logo > Locations

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Logo > Doctors

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Typography

Smilejoy Typography DOWNLOAD

Colors

We could use some rules about where and when to use the extra colors. This image should be reworked to show color values.

Colors > Primary colors

Color has enduring emotional appeal. Smilejoy’s colors carry a stable yet vibrant forward vision. When using our palette, be mindful of the contrast between colors.

Red

  • Pantone 1655
  • CMYK 0 / 73 / 98 / 0
  • RGB 255 / 74 / 1
  • Hex #FF4A01

Orange

  • Pantone 165
  • CMYK 0 / 70 / 100 / 0
  • RGB 255 / 126 / 0
  • Hex #FF7E00

Yellow

  • Pantone 137
  • CMYK 0 / 41 / 100 / 0
  • RGB 255 / 159 / 0
  • Hex #FF9F00

Light Blue

  • Pantone 298
  • CMYK 67 / 2 / 0 / 0
  • RGB 129 / 206 / 239
  • Hex #81CEEF

Blue

  • Pantone 2382
  • CMYK 78 / 30 / 0 / 0
  • RGB 85 / 139 / 255
  • Hex #558BFF

Grey

  • Pantone Cool Gray 9 C
  • CMYK 30 / 22 / 17 / 57
  • RGB 84 / 84 / 84
  • Hex #545454

Social media

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Marketing

Marketing > Billboard

Marketing > Stationery

Marketing > Gear

Signage

Signage > Door

Signage > Wallpaper

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